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Healthcare SaaS

SA++
CompanyConfidential, US
RoleProduct Designer
DeliverableZero to V1
ScopeEnd to End Product UI/UX · Logo Design · Visual Design
Healthcare SaaS product design

The Brief

One profile. Everywhere patients search.

This is a subscription SaaS built for independent US physicians: doctors who are clinically excellent but completely invisible online. Most solo practitioners have no presence across the 40+ platforms patients use to find care, and the manual fix is brutal. Create an account on each platform, upload credentials, write a bio. Dozens of hours they don't have, repeated every time something changes.

The co-founder came in with a clear problem and a one-line brief: let a doctor fill out one form, and handle everything else on their behalf. Every listing, every update, every patient inquiry forwarded to their inbox.

I was brought in to design the entire product from scratch. In three weeks I delivered the full onboarding flow, credential verification, a channel distribution marketplace, and subscription and pricing UI. The scope covered what the doctor interacts with directly: building their profile, selecting their channels, and managing their plan. Inbox and patient inquiry tracking are out of scope for V1. All incoming messages are forwarded straight to the doctor's email, so no in-app messaging surface was needed. End-to-end product design, logo mark, and visual identity. Shipped as V1.

$350+

MRR

Within weeks of launch

3 Weeks

Turnaround

From first session to V1 live

96%

Onboarding Completion Rate

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Onboarding Flow

A doctor fills out one profile. We take it everywhere.

basic information form

Doctors fill in their license details, insurance types, and specialty step by step. Each section is simple and focused, so nothing feels overwhelming.

onboarding profile creationservice selection
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Once all sections are done, the doctor reviews everything in one place before submitting. After submission, the operations team verifies the profile within 48 hours.

profile reviewprofile submitted
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Channel Store

The product's most distinctive screen.

Channel Store: Standard, Premium, Upcoming tiers
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Channel Dashboard

Pick your channels. We handle the rest.

Choose a plan, select the channels you want to appear on, and the platform creates your profiles across each one automatically, sending you a live link for each as it goes live.

subscription and pricing plans
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Subscription UI

Two plans, compared at a glance.

post-signup dashboard
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Landing Page

A landing page that explains the product and gets doctors to sign up.

marketing site
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Design System

Color and Type.

Colour Palette

#1F9E6F
#145C42
#F0FAF5
#111111
#6B7280
#F4F4F0
#FFFFFF

Typography

Carmen Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ    abcdefghijklmnopqrstuvwxyz    0123456789

Type Scale

H1

Grow your practice

H2

One profile. Everywhere.

Body

Built for independent US physicians who need to be visible across every platform patients use to find care.

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Outcome

V1 in three weeks, paying customers within weeks.

Onboarding, credential verification, the channel marketplace and the subscription UI shipped as V1 in three weeks. The product reached $350+ MRR within weeks of launch.

Let's Work Together

Great products happen
when the right people meet.

If you're building something and need a designer who goes all in, let's talk.

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